The Mars, Snickers, Milky Way and Topic chocolate bars will have 15 per cent less saturated fat than their previous recipes from next month, Mars Chocolate said.
The move follows new guidelines from the Food Standards Agency earlier this year recommending that manufacturers reduce the saturated fat in chocolate confectionery by at least 10 per cent by the end of 2012.
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Mars said consumers would not notice any difference in the taste of product, adding the reduction would remove more than 600 tonnes of saturated fat a year from the British diet.
Fiona Dawson, managing director of Mars Chocolate UK, said: ”The Mars bar holds a special place with UK consumers.
”This made it all the more important for us to keep the same great taste, and is the reason that this reduction in saturated fat represents such an achievement.
”We are and remain committed to improving the nutritional content of our products.”
Professor Judy Buttriss, director general of the British Nutrition Foundation, said: ”Saturated fat is a health issue that needs addressing by consumers and food manufacturers alike.
”In order to reduce total intakes across the population to below 10 per cent of total energy intake, the formulation of all sources of saturated fat – even popular treats – needs to be tackled.
”Any initiative to reduce the amount of saturated fat in the UK diet is a step in the right direction.”
Tags: related articles, energy intake, reduced weight of snickers
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Medical Doctor….r u a managing director??
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Intestines do not move when the body is cold and the nutritional content cannot be absorbed.
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PREPARATION is another matter regarding nutritional content.
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Unless you weigh over 300 pounds, that’s still really, really high. I doubt you need that much!
Snickers is more fattening im sure, and that unfortunately is what i prefer. The fattening one.
According to the news lately, guess so.
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